The Mastodon Marketing Parade Rumbles On
Grammy-nominated metal band MASTODON have been named Microsoft’s Zune Ignition artist for the month of April. As part of the Ignition program/marketing ploy, MASTODON will release a series of exclusive features on Zune Marketplace, Zune.net, MSN and Xbox LIVE surrounding the release of their latest album Crack The Skye.
A live version of “Divinations” was made available for download on March 31. A full version of “Divinations”, fresh from the album, will be available for grabs on April 21. Some other video stuff will hit on the 28th.
Crack The Skye, which was was released March 24 on Reprise Records, is MASTODON’s fourth studio album. The album entered the Billboard Top 200 Charts at #11 and sold 41, 395 copies in its first week.