Those who download “free” music from P2P Networks are more likely to spend money on legit downloads than those who are squeaky clean, so says a study coming out of BI Norwegian School of Management. The music labels, however, aren’t quite buying that data.
BI found that those between 15 and 20 are more likely to buy music via paid download than on a physical CD, though most still purchased at least one CD in the last six months. However, when it comes to P2P, it seems that those who wave the pirate flag are the most click-happy on services like the iTunes Store and Amazon MP3. BI said that those who said they download illegal music for “free” bought ten times as much legal music as those who never download music illegally.
Check the entire article out at this location.