SONS OF ANARCHY Support The Troops with Ride in Hollywood

The Boot Campaign  is inviting motorcycle aficionados throughout Southern California to pair some combat boots with their leathers and join the “Sons of Anarchy” cast for a scenic ride around the Hollywood Hills.

The Boot Ride, which supports U.S. veterans and directly benefits Activision Blizzards Call of Duty Endowment, will begin on Sunday, August 28th at the Happy Ending Bar & Restaurant.

After the winding 65 mile run, the riders will return to Happy Ending where they will be greeted by a red-carpet fundraising event and the chance to mingle with the cast. This Boot Rally portion will be open to the public for a $25.00 admission fee, and begin at 3pm. This party will also feature a live performance from country star Derek Sholl. The event will also include a meet and greet with Marcus Luttrell, veteran and author of “Lone Survivor,” the book that inspired the Boot Campaign.

Online registration ONLY for riders and passengers. Space is limited! Check-in from 8 – 10:30am. Riders roll at 11am. The fee is $150 per person which includes:

-Entrance into both the Ride and Rally
-Boot Ride T-Shirt
-Boot Campaign Dog Tags
-Mirror tag event bandana
-Rally Bracelet – must be worn to enter the ride/rally
-DVD of SOA Season 3*
-Call of Duty Black Ops game*
-Brown bag meal & water
*these will be distributed onsite at the ride check-in

Buy Your Rally – The Rally gates open at 3pm. Admission is $25 and includes a souvenir Boot Rally Bandana & Derek Sholl concert. Highlights include SOA temp tattoo artistry, Boot Camp booth hosted by the Boot Girls, SOA cast appearances and more Buy online and watch for your entry ticket in the mail, or buy your entry ticket at The Happy Ending.

Be A VIP – Several VIP packages are available which include meeting the cast of Sons of Anarchy and other valuable perks.

Those interested in attending either the Boot Ride or Rally can visit www.BootRide.com to register and for additional event details.

All proceeds from the Boot Ride & Rally will go to Activision Blizzard’s Call of Duty Endowment, a non-profit organization, which helps soldiers transition to civilian careers after their military service. Founded by Bobby Kotick, CEO, Activision Blizzard, Inc. (Nasdaq: ATVI) the organization also seeks to raise awareness for the issue of veterans’ unemployment, and provides grants and resources to organizations that provide job placement assistance and career training to returning veterans.

“It was a true honor to learn that the Sons of Anarchy cast members wanted to join us to show support and raise awareness for the needs of returning combat soldiers and their families,” said Sherri Reuland, executive director of the Boot Campaign. “They’ve helped us provide people in the area a unique and engaging way to give back to our veterans through a very a worthy non-profit, the Call of Duty Endowment. L.A.—come get YOUR boots on!”

The event represents the first-ever Los Angeles fundraiser organized by Texas-based Boot Campaign, a nationwide initiative which aims to show appreciation for active military and raise awareness of the needs of military members and veterans returning home. With campaign motto “When They Come Back, We Give Back,” Boot Campaign is both an awareness driver and fundraising effort that Sons of Anarchy cast members Kim Coates, Theo Rossi and Dayton Callie proudly endorse.

“Wearing combat boots is a tangible way to show support and appreciation for our military and veterans,” said show star Kim Coates. “We can’t wait to put on our boots and lead 200 riders down Sunset Strip. It will be a great sight, for an even greater cause.”

Supporters of the Boot Campaign and Sons of Anarchy fans who cannot attend are encouraged to visit www.BootCampaign.com to see photos of the cast in their boots, donate directly to the Call of Duty Endowment or to purchase their own pair of “Give Back” combat boots and other apparel benefiting veteran’s charities.

The Boot Campaign is a grassroots military appreciation and veteran awareness campaign started by five women from Texas, known as the Boot Girls. The Boot Girls launched the Boot Campaign in 2009 to spread awareness of the needs of military personnel returning home from combat and express gratitude to current military. Through the sale of military combat boots, The Boot Campaign donates proceeds to a group of partner veteran’s charities that work with soldiers healing from a variety of physical and emotional combat wounds, embodying the campaign motto that “When They Come Back, We Give Back”. More information about the campaign and sponsorship opportunities can be found at www.BootCampaign.com.

 

The Call of Duty Endowment is a non-profit, public benefit corporation created by Activision Blizzard. The organization seeks to help soldiers transitioning to civilian life find work and establish careers and to assist organizations that provide job placement and training. For more information about The Call of Duty Endowment, please visit www.CallofDutyEndowment.org.

Sons of Anarchy airs on the FX Network.

www.bootcampaign.com

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