Tag: Marketing Strategy

CHTHONIC Bassist Doris Yeh Releasing Soft Porn Photo Book; Free CD with Pre-Order

Chthonic have the marketing strategy figured out.  Unlike other bands, Chthonic is releasing a 96-page book of photos of their most popular member, bassist Doris Yeh, entitled Doris:  Set Fire to the Island.  The book is set for an October 3rd release. Here’s the cool shit – Pre-orders for the book come with a CD of a …

JOSH FREESE’S ‘My New Friends’ Set For RELEASE…Release Features Songs Written About “Since 1972” Package Purchasers

Josh Freese (drummer for A Perfect Circle, Devo, Nine Inch Nails, Weezer, The Vandals, Guns’n’Roses, The Replacements and Sting amongst others) released Since 1972 in 2009, which quickly became a widely discussed release as much for its unique marketing strategy as it was for the music itself with outlets worldwide reporting on the unique, tiered …

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